Marketing for Manager

Program Objectives

By end of programme, delegates will:

• Explain the marketing concept and why it is relevant for managers
• Conduct an organisational SWOT analysis in the marketing context
• Describe the four elements of the marketing mix and give an example of how each is used within the context of the organisation
• Analyse their organisation’s marketing and position in market

Target Audience

• Business owners
• Managers of marketing
• Supervisors of departments and their chairmen

Program Outline:

• The elements of the marketing mix
• Product quality
• The right promotion
• The people factor
• Analysing the market
• Recognising the need for change
• PESTLE analysis
• Market segmentation
• SWOT analysis
• The marketing plan