Marketing for Business Success

Program Objectives

By end of programme, delegates will:

• Understand what is meant by “marketing”.
• Discover low-cost methods to market businesses effectively.
• Learn how to develop a marketing plan.
• Learn how to plan a marketing campaign.
• Perform SWOT analysis to understand markets and competitive positions.

Target Audience

• Business owners
• Managers of marketing
• Supervisors of departments and their chairmen
• All workers in the marketing field

Program Outline:

• What is marketing
• Understanding trends
• Market research
• Marketing strategies
• Mission Statements
• The Marketing Plan
• The Marketing campaign
• Promotional tools
• Advertising
• Low-cost marketing