Effective Marketing Management

Program Objectives

By end of programme, delegates will:

• Recognise the role of marketing in modern organisations
• Learn how to create a Mission Statement for their organisations
• Comprehend different methodologies for market segmentation
• Gain knowledge on the key elements in an effective marketing strategy
• Learn about the elements of an effective pricing strategy
• Recognise the key success factors in successful product introduction
• Understand the key factors in successful promotional campaigns

Target Audience

• Managers of marketing and sales
• Supervisors of departments and their chairmen
• All workers in the marketing field

Program Outline:

• What is Marketing?
• The Mission Statement
• Understanding your Market
• Marketing Plan
• Price Strategies
• New Product/Service Decisions
• Promotion Strategies